From an article through hollyscoop.com:
Ashton Kutcher is a genius! First, there was Punk'd and now news has come that he's developed a show titled, Pop Fiction.
So why is he a genius? During Punk'd we saw Ashton playing pranks on celebrities, but the tables have turned for his new show. He has called in his celebrity friends to help him punk the media.
According to USA Today, Pop Fiction, an eight-episode series, is a prank show targeting paparazzi and gullible media outlets. It's made with the eager help of stars, who were the laughing stocks of Kutcher's former MTV show. This time the shoe's on the other foot, and the series has been kept so tightly under wraps that E!'s own website fell victim to the Hilton hoax and other planted stories that producers won't yet divulge.
Many are saying that the entire media circus involving Paris and the shaman was all for an episode of 'Pop Fiction.'