SAN FRANCISCO—You want pancakes, but the idea of adding water to powder and stirring it around just seems like too much effort. Enter Batter Blaster, the pancake you just point and spray.
Gastronomic genius? Or sign of the apocalypse?
It all depends on how you feel about really fast food.
For Nate Steck, part of the two-man team that developed Batter Blaster, the product is a way to put something hot and tasty on the table of people who have lost touch with the most important meal of the day.
"If you sit down with your family in the morning, you can cook these pancakes so quick," he said in an interview in Batter Blaster's new offices in a south-of-Market alley in San Francisco.
"You can actually give the house that smell of home cooking," Steck said. "You're not burning the frozen waffles in the toaster. This heats up the house. The kids like it; they feel like they're spending some time with the family."
The contents are pressurized and the can has a nozzle similar to a whipped cream can, which can unleash artistic aspirations in the way of animal, geometric and letter-shaped pancakes.
Preparation: Shake the can firmly before spraying. Clean up: Rinse the nozzle under running water after using.
The product, which is organic, comes more than a century after the launch of the first convenience pancake product, a powdered mix that eventually would be called Aunt Jemima Pancake Mix.