ESPN researches what people want. Reality shows, Kim Kardashian, Paris Hilton, Brittney beaver shots and yes, Tila Tequila, is apparently what appeals to American audiences. Am I trying to draw a connection between ESPN's gimmicks and features to appeal to people with short attention spans to the previously mentioned subjects? Yes.
I haven't even started on American Idol, America's Next Top Model, or any of that other crap, but apparently my examples are lost on everyone anyways, so I'm just going to stop.